Digital Publishing Innovation and David McKnight
O’Reilly – Tools of Change for Publishing: A viable option for ebooks and direct ebook business
December 5, 2012
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Member Engagement through Content Strategy.
End silos, coordinate efforts across all groups – marketing, membership, publications, events.
Building on Online Publishing Platform to engage and monetize information.
Don’t build what you want…deliver what members want.
Provide eBook solutions without all the conversion costs and distribution revenue sharing required by Amazon and other major Online Proprietary Solutions.
O’Reilly – Tools of Change for Publishing: “A level of unmediated control that empowers publishers (Associations) to be responsive to market feedback, and encourages them to take ownership of user relationships. These are exactly the habits that publishers need to develop in order to build successful digital businesses, and exactly the habits Tizra does a great job of supporting.”
Tizra’s web-based publishing platform
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